Comprehensive Book Marketing and Publicity with Gemini Publicity
Getting a book published is just the beginning. According to industry insights, over 1.7 million books are self-published each year. Without strong marketing support, even well-written books often go unnoticed. That’s where Gemini Publicity steps in.
We provide book marketing and publicity solutions that are tailored to meet the needs of authors across genres. Whether you're launching your debut novel or promoting your tenth nonfiction title, we help your book gain visibility in competitive markets. Our team works with a clear purpose—to help authors reach their ideal readers through media placements, reader engagement, and targeted outreach.
Every author deserves the opportunity to be seen, heard, and read. With years of experience and a focused strategy, Gemini Publicity supports that goal through accessible and professional services.
Hire a Book Publicist from a Leading Book Publicity Agency
Hiring a book publicist can make a measurable difference. A publicist handles the outreach that turns your book into a topic of conversation, among reviewers, bloggers, influencers, and media outlets. At Gemini Publicity, we help authors who want more than just a listing on an online retailer.
We understand how important personal branding is. We guide you through messaging, interview preparation, and market positioning. As one of the trusted book publicity firms, we specialize in building visibility for new and seasoned authors alike. If you’re planning a release, our book launch publicity services are structured to provide momentum during your most important sales period.
You don’t have to navigate promotion alone. With Gemini Publicity, you have a skilled publicist for books who supports your success at each step.
Strategic Marketing Services for Authors
Successful author marketing requires a plan. It’s not just about social media posts—it’s about connecting with the right audience at the right time. At Gemini Publicity, we create marketing timelines that align with your publishing schedule and long-term goals.
We focus on strategies that fit your genre and target reader. From digital ads to virtual tours, we make sure your promotional efforts have reach and purpose. Authors benefit from both our creativity and our industry knowledge.
Through our author marketing services, we help you grow a real presence, not just on shelves but in readers’ minds. Whether you write fiction, memoirs, or business guides, we match the message of your book to the people who are ready to read it.
Author & Book Public Relations That Amplify Your Reach
Author public relations isn't just about pitching to a few outlets. It’s about building a professional profile that media outlets and readers recognize. Gemini Publicity offers public-facing strategies that help you position yourself as an authority in your niche.
We develop strong press materials, schedule interviews, and help authors craft bios that reflect their voice and goals. Our book public relations services are built to grow your exposure across multiple platforms. From blogs and podcasts to literary columns and radio shows, we focus on the places your audience pays attention to.
Our team helps you prepare to speak confidently about your book and ideas. Through Gemini Publicity, your professional profile becomes part of your ongoing marketing story.
Book Publicity Campaign Packages
Our book publicity campaigns are designed with flexibility in mind. We know every book and every author is different. Some need a three-month push around release; others need longer-term visibility throughout the year.
Gemini Publicity offers package options that include press outreach, social media targeting, review management, and event promotion. You can start small or go full scale—we’ll help you decide what works best for your goals and timeline.
Each campaign includes regular updates so you know what’s working and where adjustments may be needed. With Gemini Publicity, your campaign stays active, relevant, and driven by results.
Book Review & Promotion Services
Getting reviews helps establish credibility and encourages more readers to take a chance on your work. Our book review services for authors focus on generating both early and ongoing reviews across trusted platforms.
We help pitch your book to industry reviewers, niche bloggers, and genre-specific communities. These reviews can fuel your marketing, support your retailer rankings, and build word-of-mouth momentum.
In addition to reviews, we support author visibility through newsletter features, book club outreach, and reader engagement promos. At Gemini Publicity, your book’s promotion is organized, professional, and timed for maximum benefit.
Helping Indie Authors Get Noticed with Expert Publicity
We know how much effort goes into self-publishing. That’s why publicity services for indie authors are such a core part of what we do. Indie authors face real competition, not just from other writers, but from traditional publishers with big teams behind them.
At Gemini Publicity, we help level that field. You don’t need a big-name publishing deal to attract media attention or sell more books. You need a clear message, effective outreach, and a smart marketing plan, and we provide all three.
From author marketing to book marketing for authors, we take a focused approach that keeps your voice front and center. You’ve done the writing. Now let’s get it read.
Why Choose Gemini Publicity as Your Books Promotion Company
We’ve worked with debut writers, niche experts, and bestselling authors. Our team knows what works, and just as importantly, what doesn’t. As a trusted books promotion company, Gemini Publicity offers a balanced mix of creativity and strategy.
We don’t believe in one-size-fits-all campaigns. Instead, we listen to your goals, study your genre, and deliver solutions that speak to your ideal reader. Our process is simple, efficient, and focused on meaningful results.
Whether you’re ready to hire a publicist for your book or just want to learn more about your options, we’re here to help guide the way.
Book Publicity Service’s Pricing Plan
Single Media Tour Blast
$3,400 - $4,200
- Assist in writing a media alert and creating talking points from existing press materials
- Pitch a pre-determined mix of media outlets
- Book 8-10 interviews on one or two days
- Provide periodic updates on bookings
- Media coaching
- Produce and coordinate the day of interviews
Double Media Tour Blast
$5,600 - $6,200
- Assist in writing a media alert creation and talking points
- Pitch a pre-determined mix of media outlets
- Book 15-17 interviews over one, two, or three days
- Provide periodic updates on bookings
- Media coaching
- Produce and coordinate the day of interviews
- Provide clips of the interviews (if available)
Extended Media Tour
$9,600 - $10,200
- Discuss and create intial press materials
- Write a media alert
- Create talking points to be used by the media outlets
- Pitch a pre-determined mix of media
- Book 25-27 interviews over a two-month period
- Provide periodic updates on bookings
- Media coaching
- Produce and coordinate the day of interviews
- Provide clips of the interviews (if available)
Please ask about additional services offered, customized package options, as well as opportunities with Public Service Announcements (PSAs) in the Non-Profit Sector.
“Peter is a consummate pro and a tremendous resource. I've enjoyed working with Peter for years, and he has always provided top-shelf authors for my show. Some of my most memorable and meaningful conversations are a direct result of Peter's ability to deliver terrific guests. He's consistent and incredibly reliable.”
Ed Kalegi, Host - "The Weekend with Ed Kalegi"
“Peter has booked two of my media tours, and in both cases, they delivered tremendous value. I could see book sales leap up when I did the interviews and in the days afterward.”
- Ray Padgett, Author - Pledging My Time: Conversations with Bob Dylan Band Members, Cover Me
“I met Peter when he worked with me on a media tour for Ken Follett. Since then, he's worked on dozens of my media campaigns. His results and attention to detail were par none, and his author care was superb. I continue to hire him whenever I can for book tours!”
Christine Ball, SVP, Publisher, Dutton and Berkley
“I was so impressed with how many interviews Peter set up for my virtual book tour. I also appreciated how he stays with you throughout the day, coordinating behind the scenes. Peter has become my go-to PR & media expert whenever I have a new book release!”
Natasha Daniels, Author of Anxious Toddlers and Crushing OCD
“I’ve been working with Peter for well over a decade on media tours. Whatever the genre, he books the best shows that match my authors—and offers high-touch media training to boot. I love working with him and I highly recommend him!”
—Rebecca Carlisle, VP, Marketing & Publicity, Hachette Book Group
Let’s Get Your Book the Attention It Deserves
You’ve put in the time to write a book worth reading. Now, it’s time to make sure it gets seen. Hiring a book publicist through Gemini Publicity means partnering with a team that’s serious about author success. We help build awareness, generate reviews, increase reach, and establish long-term reader interest. If you want smart marketing that fits your voice and connects with real readers, you’re in the right place. Ready to start your book promotion?
Contact Gemini Publicity today and let’s talk about what we can do for your book.
Let us introduce you to the
Media as Your Book Publicist!
FAQs
-
Virtual book media tours have evolved in the book publicity world. Previously, authors would contract separate media tours - including a TV or Satellite Media Tour, a Radio Media Tour, a Print Media Tour, and/or a Podcast Media Tour. Today, we’ve taken a novel approach and combined all of these elements into one to create a Virtual Media Tour where you can collect the best audiences from a variety of media platforms all at once. Moreover, since most interviews take place by phone or over platforms such as Zoom or Skype, authors can conduct the interviews from their home or office.
-
After a discovery call, we work with you to identify the ideal marketing mix for your book. If we’re looking for niche audiences - we might advocate for more podcasts that cover your topic? Other books might be more visual and better suited for a television audience. We work with you to develop the most effective bridge to your audience.
-
It will take about 6 to 8 weeks from the time you contact us to your first interviews, giving us ample time to create a media plan, develop appropriate press materials, and reach out to the media. But, if necessary, we are also able to work on a much tighter schedule. We offer a set-it-and-forget-it approach. Gemini does all the outreach for you and will keep you posted about any updates as the pitching process proceeds.
-
Our experience in the newsroom gives us unique insight into what producers, bookers, and hosts are looking for in their guests. Since we can hone in on the best angles to catch their attention, we’ve placed our authors on Nationally Syndicated and Local News shows on all the TV networks, National and Local NPR outlets, and top-market radio programs, as well as Podcasts covering genre-specific categories.
-
Approximately a week before your virtual media tour, you’ll receive a comprehensive schedule with all the necessary information to connect you to your interviews. We'll be present to guide you through the day(s) and remain available to address any issues that may arise.
-
We can assist you in refining your messaging so that you can discuss your book on any platform. Our tips, key talking points, and preparation for potentially challenging questions will help equip you for success.
-
Creating effective press materials for your book is essential. We can help craft messaging that will make you stand out to hosts including a media alert, Q&A, and talking points.
-
Indie authors often promote their books through a mix of strategies, including online advertising, social media engagement, direct reader outreach, and the help of professional services like book marketing and author publicity services. At Gemini Publicity, we support indie authors with structured campaigns tailored to their goals and target audience.
-
Start by identifying your book’s core message and audience. Then, use tools like press releases, blog features, podcast interviews, and book reviews to build visibility. Working with a book publicity agency like Gemini Publicity can streamline the process and get your book in front of the right people.
-
To stand out, it’s important to invest time in book marketing for authors and consistent outreach. Focus on getting reviews, using social media effectively, and building relationships with readers and influencers. Publicity services for indie authors can significantly improve your reach.
-
It starts with a professional presentation, strong cover design, an edited manuscript, and a compelling pitch. Having local media coverage, reviews, and a clear marketing plan in place increases your chances. A book publicist can also help you prepare the right materials and connections.
-
Book public relations involves crafting your public image and reaching out to the media, bloggers, and book reviewers. It includes press kits, interviews, and ongoing outreach. Gemini Publicity handles the details so you can focus on writing while we manage your book’s visibility.
-
A publicist for books helps you build recognition and reach. While fame isn’t guaranteed, a strong PR strategy can lead to more opportunities, more readers, and better book sales. We help authors get noticed by the right audiences through effective book publicity campaigns.
-
Tuesday is widely considered a good release day, especially in traditional publishing. However, the best day depends on your marketing plan, events, and audience habits. With our book launch publicity services, we help you choose the best timing for your book.
-
You should hire a publicist for your book at least 2–3 months before your release. This allows enough time to prepare and launch your campaign effectively. Even after your book is published, a good publicist can still support your long-term marketing efforts.